BDA and MIDORI come together to generate a sustainable brand, implementing state-of-the-art technology during development, characterized by the self-generation of formulas within the BDA laboratory. These formulas are characterized by the use of nano-bubbles, precisely dosing the water and organic chemicals that will be used in the washing process. This reduces the water consumption of a common wash from 170 liters to 30 liters. All used water is processed in our treatment plant and then reinserted for different purposes in the factory. To further avoid the use of abrasive and polluting chemicals, ozone and laser. Machines are used to achieve a vintage and unique touch in the garments. In addition to sustainable washing, the garments feature removable shafts or eco-finished metal items, working towards a circular economy. Thanks to Gerber automatic cutting and laser finishing, we increase production volume by reducing labor time and errors.
This production methodology makes us stand out in the world market, endorsed by important certifications such as B-Corp, Leed Silver and the redesign of jeans by EMF.

Fortunately, technology is on the side of the industry; its evolution has allowed greater agility, as well as the effective use of each resource. One of the most outstanding novelties is the use of ozone in the production line. Our factory makes use of this cutting-edge technology, providing innovation and efficiency in the garments made. It ensures the elimination of up to 85% of chemicals and savings of more than 20 liters per garment made. The process is basically taking air from the atmosphere; then it goes to the machines to generate ozone; then the garments are exposed to ozone, achieving the desired effect and avoiding the use of bleach and stone washing. In this way, we reduce the use of chemicals and, if necessary, we use those of organic origin. We evaluate our suppliers, prioritizing those who have clear objectives and are in tune with ours.